As part of a Catalog Center or Content Center Solution, Integration Center provides capabilities to access the raw data, content, and services locked in back office systems.
Integration Center makes this information then available to customers online via your Web site or other sites online, including partner sites, portals, syndication points and online trading exchanges. The result is extended control over the message and information you provided to customers wherever they encounter your content on the Web, and extended online services through Web-enablement of your offline systems. It also means you can offer customers better service, with access to up-to-date information about your products, your inventory, their account pricing, and anything else that can be accessed in the back office.
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Feature
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Benefit
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Business Manager |
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Enterprise Application Integration (EAI) Architecture-to help you leverage existing content and services in the back office |
By providing you with the tools you need to integrate and take advantage of existing IT investments, Integration Center makes it possible to blend your online initiatives with existing sales and partner relationship systems. This provides a consolidated view of business activities across channels, and it provides customers with extended services online. |
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Pre-coded commerce integration with leading ERP systems |
Integration Center comes out-of-the-box with pre-coded commerce integration to SAP. This field-modifiable solution provides a base implementation that, when used as-is, or modified to accommodate another ERP or mainframe business system, can speed implementation. The code supplied embodies best practices for use of Integration Center and webMethods. |
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B2B Exchange Architecture-that empowers you to do business via online marketplaces and exchanges |
Integration Center provides the tools required to work with newly-emerging channels such as vertical marketplaces and online exchanges. Integration Center provides a toolbox of capabilities for the manipulation and exchange of industry-standard XML business documents. It is an ideal platform for the creation and management of business rules that automate the processing of repetitive, document-based business transactions. |
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XML Toolbox-XML tools that allow you to take full advantage of XML as a medium of exchange and content representation |
The same tools discussed above in the context of online exchanges provide the foundation for other models of XML-based content management and exchange including content syndication, catalog-data sharing, and on-the-fly transformation of XML documents for presentation on a range of devices or for online document delivery. |
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Built on Content Server |
With the addition of Integration Center, Open Market customers get an integrated content solution from one vendor. |
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System Developer |
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Field modifiable business logic implemented as managed JSPs |
Integration Center takes full advantage of Content Server to provide an ideal platform for the creation and management of the logic that governs business transactions from interactions with partners and customers online, all the way back to back office systems that fulfill their requests. |
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XML Toolbox-Collection of industry-standard XML tools |
Integration Center provides industry-standard tools for the manipulation, creation, validation, and transformation of XML documents received from the outside, retrieved from the inside, or created for delivery to customers, partners or internal repositories. Integration Center ships with a DOM compliant XML Parser for validation and construction of XML documents and an XSLT engine for the transformation of one document type into others that differ in content, structure, or style specified in managed extensible stylesheets (XSL). These W3C compliant tools are accessible by all of your Content Server logic through documented, exposed APIs. |
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EAI Connection Architecture-Flexible, scalable back-office connection architecture |
Integration Center provides a flexible, scalable backend connection architecture that makes it easy to develop new and maintain existing connections to a range of systems in the back office. In addition to the convenience provided by visual-integration tools and over 50 system adapters provided by webMethods, Integration Center provides additional architectural benefits. By encapsulating integration-related business logic (the logic that assembles system-specific messages and passes these into the back-office as webMethods events) Integration Center makes it easier to develop and maintain your EAI solution. Integration Center's Java-based architecture also makes it easier to leverage existing code to create new back-office connections when you desire to integrate new systems or upgrade existing systems. |
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Architected for parallel development and separation of concerns |
Integration Center has been architected to allow web developers to take advantage of integrated systems through a tag-level interface, hiding the complexities of back-office integration from them so they can do their work without a back-office bottleneck. This aids in project planning and parallel development. |
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B2B Exchange Architecture |
Integration Center provides a reliable architecture for managing the receipt and sending of XML documents from and to systems elsewhere in your enterprise or on the Web. Coupled with the suite of tools for manipulating XML, this architecture provides a platform for the management of system-to-system communications using XML as the medium of exchange. |
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Template Developer |
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Tag-level access to back-office touchpoints |
Out of the box, Integration Center provides 14 pre-coded commerce integration points that enable a commerce connection with SAP. These tags can be used to add functionality to your templates, even if the code behind them is being modified to accommodate a new back-office system (with the help of your system developer). |
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Tag-driven hierarchical user management |
Integration Center also provides tag-level access to help you manage users and groups that map directly onto the customers in your ERP and CRM systems. This abstraction provides a connection between your site visitors and the accounts that empower them to request services, make purchases, or access content. This feature is particularly important in B2B applications where individual users actually represent groups such as partner companies. |
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ERP Integration Specialist |
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Industry-standard middleware |
Integration Center relies on industry-leading middleware-webMethods Enterprise-to broker interactions with applications and data stores, and to handle the receipt, translation, routing, and management of XML-encoded business documents that pass between these systems and stores. Integration Center makes it easier for system integrators to connect Open Market to over 50 back-office applications using webMethods adapters and visual integration tools. Integration Center's use of middleware changes the nature of system-to-system integration, reducing the burden of custom code. With webMethods, integration becomes a visual process of mapping events to APIs, making it possible to integrate many back-office systems while avoiding the n2 explosion of point to point integration. |
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Open Market Intelligent Adapter for webMethods Entreprise |
With the Open Market Intelligent Adapter for webMethods, it is possible for other systems in the back office to request services or trigger events in the Content Server family of applications using webMethods visual-integration tools. These tools can be used to create new user accounts in response to new users being added to a CRM system, or to synchronize data in a catalog when a change is made in a back-office material master. The possibilities are many. |
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JSPs for custom business logic |
With Integration Center it is possible to manage business logic within Content Server, taking advantage of its capabilities as an asset management platform and repository for Java. It is also possible to store business logic external to the system, in the middleware layer, if that is your preference. Integration Center is architected to accommodate either model, with out-of-the-box examples based on the Content Server model. |