Content Center enables organizations and their employees (both technical and non-technical) to manage their enterprise content assets.
In conjunction with Content Server, it provides the ability to acquire streams of information from internal and external sources, redefine them as reusable content assets and deliver them to diverse targets. By using features such as Templates, the ability to separate form from content allows Business Managers and Developers to focus on their specific responsibilities and be productive.
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Feature
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Benefit
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Business Manager
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Asset management
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Any piece of content, (e.g. article, image, document) is treated as a
reusable, self contained asset. Content assets can be associated, cross-referenced,
and workflowed together. This enables enterprises to maximize their investment
by providing a comprehensive, consistent view of their valuable content.
Users can take advantage of the following asset management features;
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Intuitive interface
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An easy-to-use interface makes it possible for business managers such
as marketers, product managers, and reviewers to perform editorial tasks
without requiring IT intervention. This improves productivity, minimizes
bottlenecks and lowers the total cost of ownership of the content management
system.
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Browser-based content entry and modification
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A browser-based interface enables remote contribution of content and
minimizes IT headaches of managing client software. Thin client architecture
reduces the overhead of upgrades.
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Workflow
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A flexible, robust workflow mechanism creates efficiencies in content
revision and reduces mistakes in site content. Content Center workflow
provides the ability to apply rules to the life cycle of an asset. Processes
such as editing, approval and publishing can be defined and enforced as
a series of states to reflect business processes.
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Site Tree
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A hierarchical view of a web site provides an easy to follow view of
the assets belonging to a particular site. The Site Tree organizes the
pages that a site plans to publish.
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Asset Types
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Asset types is a way of describing a set of assets with a common purpose.
Content Center ships with a number of pre-defined asset types (Article,
Image, Linkset and Page) and accompanying metadata structure which will
probably serve as delivered. Organizations can define their own.
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Collections
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A collection is a ranked group of assets (from a single asset type),
created by and containing the results of a query. When a page is displayed
on a site, the collection of assets (e.g. a set of related article links)
is displayed in the order determined by the query or editors.
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System Developer
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Customizable content acquisition
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Using a variety of mechanisms (e.g. XML Post) existing data stores (e.g.
a legacy database) and external source (e.g. a newswire feed) can be used
by Content Center. Such data can be merged with other rich content as
part of the editorial process or passed directly through to delivery.
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Templates
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Templates control the look and feel of the pages that make up a Content
Center managed site. Additionally, templates enable the dynamic display
of data in these pages. To accomplish this, developers use a set of Content
Server specific XML tags to interact with the database. Templates control
the 'form' of the site. Content is provided via the assets.
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Personalization
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Content Center generated pages can be constructed for personalized or
customized delivery based on user profile information or a variety of
other criteria (e.g. time and season). Advanced personalization capabilities
can be obtained with Personalization Center.
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XML development environment
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Template developers work with familiar XML code to create Content Center
templates. As Content Center tags are extremely efficient and flexible,
developers can avoid using SQL-saving time both during development upgrades
and system changes. Of course, SQL can be used if a developer deems it
necessary.
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Asset Maker
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Streamlines the process of creating new asset types. A Content Center
asset consists of a Java object, a table, a set of XML elements and a
set of templates. From an XML asset descriptor file, Asset Maker automatically
creates the tables, elements and forms required for Content Center asset
management, significantly reducing the time and complexity of asset creation.
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Powerful search mechanisms
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Key to any highly dynamic site is the ability to find and sort content
efficiently. Template developers can rapidly employ a range of search
and navigation techniques through Content Center XML tags. During the
asset creation process, system developers can determine which assets should
be indexed by a rich text indexing engine such as AltaVista and which
should be used in a more traditional database search.
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Content Server
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Content Server/Content Center
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Content Center leverages the strengths of Content Server
to provide an open, scaleable platform for management and delivery of
dynamic content. It runs on the three leading J2EE compliant Application
Servers (BEA, iPlanet & IBM), taking full advantage of the inherent high
performance and reliability. The following features directly leverage
the functionality provided by Content Server;
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Revision Tracking
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Content Center utilizes the Content Server revision tracking system to
manage elements, templates and content revisions. Revision tracking provides
source control and versioning for individual assets. For example a Site
Administrator can configure revision tracking to prevent more than one
person from editing an asset at the same time. Revision tracking allows
users to review an asset's history and rollback the asset to a prior version.
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Publication and Delivery
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Content Center provides the ability to deliver content to a variety of
environments for any business requirement. Examples of these are as follows;
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Dynamic
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For pages whose content, design, or functionality is customized or personalized
to the reader or browser
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Static
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Content Center can export content in multiple formats to flat files,
including HTML and XML.
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Simultaneous, multi-targeted
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A single piece of content may be published to different publications
using different templates. This is particularly important for co-branding
applications or simultaneous publishing to the Web and wireless devices.
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Incremental publish
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Provides the ability to selectively publish assets only if they have
changed. Incremental publish potentially improves publishing speed by
reducing the number of assets to be published compared to the number to
be checked.
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