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Feature	Benefit
Business Manager
Intuitive interface	An easy-to-use interface makes it possible for business managers such as marketers, product managers, and reviewers to perform editorial tasks without requiring IT intervention. This improves productivity, minimizes bottlenecks and lowers the total cost of ownership of the content management system.
Browser-based content entry and modification	A browser-based interface enables remote contribution of content and minimizes IT headaches of managing client software. Thin client architecture reduces the overhead of upgrades.
Flexible categorization schema	By organizing data into logical categories, business managers can increase their efficiency by dealing with manageable chunks of data that can be modified as a group. For instance, a business manager could group all products or content that will be used as part of a summer special into a group for easy modification.
Cross-asset management (i.e manage articles, products, and images through a single interface)	Business managers can manage any type of content through a single interface instead of using one interface to manage products and another to manage articles and other related content. Products and articles can be associated, cross-referenced, and workflowed together. This enables enterprises to leverage their information assets by providing a comprehensive, consistent view of any type of information.
System Developer
Customizable content acquisition	Using a variety of mechanisms (including XML Post, and a Bulk Loader) existing data stores can be leveraged by Catalog Center. Such data can then be merged with other rich content as part of the editorial process or passed directly through Content Server templates for delivery.
Flexible hierarchies/inheritances	Flexible hierarchies of broad depth and breadth and a sophisticated inheritance model make it possible for sites to deal with large volumes of structured or categorized content. Here are two examples: A shoe may belong to the "football shoe" category, the "Nike" category and the "specials" category. (Each category could belong to other categories as well. For instance, the football shoe category might belong to the "men's shoes" category). Products can inherit values from the categories. For instance, a category of shoes could inherit that it is a Nike shoe from one parent, and that its discount code is 1390 from another. This structure is useful not only for organizing products, but other content as well. A financial services firm may offer funds that are organized into fund families, type of investment, and typical investor profile. Hierarchies make it possible to effect change on groups of information simultaneously (for example: all funds in Fund Family X need to have a special disclaimer). Additionally, hierarchies enable content to be organized so that visitors can drill down through content and search and sort content dynamically.
Flex-asset technology	Flex-assets make it possible for system developers to rapidly create new asset types or make changes to existing assets without changing the underlying database schema. This saves administrators time during system design while affording them flexibility for inevitable changes that come down the road.
Site Developer
XML development environment	Template developers work with familiar XML code to create Content Center templates. As Catalog Center tags are extremely efficient and flexible, developers can avoid using SQL-something that saves time both during development and during upgrades and system changes. Of course, SQL can be used if a developer deems it necessary.
Order form development	Catalog Center includes an extensive set of tags which enable developers to create a fully customized order process. Because this is managed as a content management process (as opposed to a part of a commerce or ERP engine), developers can leverage standard techniques such as caching, personalization, or pagelet design as part of the order process. Cart objects can be presented anywhere on a site, such as "cart quickview" on a product page. Using Commerce Connector and Integration Center, the Catalog Center order form can be connected to back-end systems such as ERP systems.
Powerful search/navigation mechanisms	Key to any highly dynamic catalog site is the ability to find and sort content efficiently. Template developers can rapidly employ a range of search and navigation techniques through Catalog Center XML tags. Examples follow below:
-Rich text	During the attribute creation process, system developers can determine which attributes should be indexed by a rich text indexing engine such as AltaVista.
-Hierarchical search	Developers can create sophisticated hierarchies that enable site visitors to drill down to a particular piece of content. Content can be placed at any node in the hierarchy and can belong to an unlimited number of groups. For instance, a shoe may be categorized by manufacturer, price range, style, and use-making it possible for a site visitor to find such a shoe by drilling into many different categories.
-Parametric search	Parametric Search allows a user to specify a series of product attributes that define the products (for example running shoe, size 9, price range of $50-80). As the user drills down level-by level, only categories that have valid results are shown (i.e. if there are no size-9 running shoes in the $40-49 price range, but there are shoes in the $50-80 range, the user would be given the option to drill down into the $50-80 range but not the $40-49 range.)
-Mixed mode search	In a single search, a developer can employ both database and rich text searching-enabling a user to search, for example, on both a series of attribute parameters and rich text from a product or article.
-Search refinement	Users can choose to continue a search based on the returned result-set or on the entire product category, enabling them to narrow searches.
-Dynamic ruleset presentation	Site visitors can choose to view products in a comparison table. Table content can be dynamically rendered based on user input (i.e. a visitor can select two shoes and choose to see a comparison table that comprises price, colors, and tread material).
Integration
Content Server/Content Center	Catalog Center leverages the strengths of Content Server to provide an open, scaleable platform for management and delivery of dynamic content. Catalog Center also utilizes Content Center technology to provide an intuitive interface in which business managers can manage content.
Back-end integration	When combined with Integration Center or Commerce Connector, Catalog Center supports real time queries to back-end systems such as ERP systems, transaction systems, or CRM systems.
Marketing Studio integration	When combined with Marketing Studio, enterprises can further leverage their content by cross-selling, upselling, and merchandising content to targeted visitor segments.